When the Canadian author and social activist Naomi Klein found herself being continuously confused with a certain COVID conspiracist with a similar name (cough, Naomi Wolf, cough), she did the opposite of what I would do (delete my social media and disappear forever). Instead, her digital doppelganger inspired a book on what Klein deems "collective vertigo," a distorted sense of reality that grows increasingly scrambled by social media, AI-generated content, echo chambers, and contradictions. (We live in hell, and her new name is X.) According to Klein, Doppelganger: A Trip Into the Mirror World "grapples with the wildness of right now." She'll dig into it at this talk.